The first modeling agency Baldwin signed for was New York agency Ford Models. She initially appeared in magazines such as Tatler, LOVE, V and i-D. Her first commercial campaign was for the clothing brand French Connection in the winter of 2014. In October 2014 Baldwin made her runway debut walking for Topshop and French fashion designer Sonia Rykiel. In December 2014 she was involved in a photo-session for LOVE Magazine, which also produced a short movie shot by photographer Daniel Jackson and released on the magazine’s official YouTube channel.
In January 2015 Baldwin was photographed for American Vogue and in March for Teen Vogue. In April she was involved in a shot for her first magazine cover for Jalouse Magazine alongside male model Lucky Blue Smith. In the same month she also was involved in two other cover-shoots, for the Dutch edition of L’Officiel Magazine and the American edition of Wonderland Magazine and was pictured in editorials for Miss Vogue and W magazines. In July 2015 she was featured in a Ralph Lauren commercial advertising, which also featured Australian singer Cody Simpson, and in October will return to walk on the runway for designers Tommy Hilfiger and Philipp Plein. In 2015 Baldwin was also signed to the modeling agency Heroes Models.
In January 2016 Baldwin worked for a Ralph Lauren campaign and was involved in an editorial shooting for the Korean edition of Vogue Magazine. After walking again for Tommy Hilfiger in February, she featured in the spring/summer collections’ advertisings of Philipp Plein and Tommy Hilfiger. In the same period she was also shot for Self Magazine and filmed for a commercial of clothing brand H&M, which fell in the Coachella Music Festival period. In March 2016, Baldwin signed a contract with IMG Models high-profile New York modeling agency and in May appeared on the cover of Marie Claire Magazine, which gave her the title of a “fresh face”. The American cover was also the same as the July issue of the Dutch edition of the magazine. In June Baldwin walked for Moschino with high-profile supermodels as Miranda Kerr, Alessandra Ambrosio, Jourdan Dunn and Chanel Iman and in the same month she also debuts as a model for a Guess advertising. Afterwards Baldwin is photographed and filmed for an UGG footwear campaign, which supermodel Rosie Huntington-Whiteley has taken part to as well. She is also along model Joan Smalls the face of a Karl Lagerfeld limited-edition clothing line available in North America only called “Love From Paris” and gets also photoshot for severals magazines: she is on the cover of ES Magazine and French magazine French Revue de Modes (featuring many other models too), and appears in several editorials for Glamour Magazine, Italian Vogue and is photoshot by photographer Rayan Ayash in a metropolitan New York City scenario. In September she took part at the New York Fashion Week, walking for Tommy Hilfiger, Prabal Gurung, Jeremy Scott, Tory Burch and Matty Bovan. She afterwards flew to London, where she walked for a Julien Macdonald fashion show, then in Milan, walking for Dolce & Gabbana, and in Paris too, walking for Elie Saab. She is also advertising a Prabal Gurung sportive clothing collection. She later featured the campaign for Guess’ holiday collection and so did for Australian brand Sass & bide. Baldwin was later shot for the Australian edition of magazine Harper’s Bazaar, which she appears on the cover of the November issue of, and she later featured a French Elle magazine editorial. Baldwin has later been shot for the December cover of American magazine Gritty Pretty Magazine.
In January 2017 Baldwin features on the cover of Spanish Harper’s Bazaar alongside male model Jon Kortajarena.
In May 2017 Hailey Baldwin topped Maxim magazine list of the most beautiful women in the world following in the footsteps of Stella Maxwell, Taylor Swift and Candice Swanepoel.
Acting and TV Appearances
In 2005, aged 9, Baldwin appeared by the side of her family in the television documentary Livin It: Unusual Suspects and in 2009 she made a cameo in an episode of the TV show Saturday Night Live by the side of her uncle Alec Baldwin and Jonas Brothers’ vocal group. Later, in 2011, she appeared as Australian singer Cody Simpson’s love interest in the music video of the song On My Mind as part of her early work and several years later, in 2016, she had another role in a second music video, Love To Love You Baby by French male model and also singer Baptiste Giabiconi, a cover of the homonymous song by Donna Summer released in 1975.
On October 25 in 2015 Baldwin worked as a TV host at the 2015 MTV Europe Music Awards in Milan, Italy, revealing by the side of Italian supermodel Bianca Balti and English rapper Tinie Tempah the winner of the Best Music Video Award, won by Macklemore and Ryan Lewis for the music video of their song “Downtown”.
On June 19, 2016 she co-hosted with model Gigi Hadid announcing a live exhibition by Shawn Mendes at the 2016 iHeartRadio Much Music Video Awards in Toronto, Canada.
Nowadays Baldwin is co-hosting the new show ‘Drop The Mic‘ alongside Method Man.
In 2016 Baldwin collaborated with clothing brand The Daily Edited promoting a handbag capsule collection labeled as #theHAILEYedited collection. Later in the year she announced a collaboration with UK footwear brand Public Desire, using the hashtag #PDxHB.
In the same year she announced she would be launching her own make-up collection produced by Australian brand ModelCo.